Having a modern website makes you look professional, but regularly updating a website that pops up in search engines gives you an instant credibility boost.
A well-structured and optimized website has the power to increase your traffic and generate higher ROI for your ad spend. In this guide, we’ll tackle the basics of web optimization and some key techniques to help you.
To start with, website optimization is a set of actions that can help you improve user experience, traffic, and conversions on your site.
While there’s no one-solution-fits-all, there are common basic steps that you can do to ensure a well-optimized website. Take a look:
Step 1: Test and Improve Your UX
When someone visits your website, they expect to navigate easily to the information they need. The more they have to hunt around, the more frustrated they will get. Eliminate unnecessary steps to simplify the user experience, ensuring smooth navigation to appropriate information.
Step 2: Create A Seamless Mobile Experience
Mobile accounts for more than half of web traffic worldwide. Embrace the mobile mindset by ensuring that the customer journey is responsive, relevant, actionable, and frictionless.
Step 3: Maximize Your SEO Ranking
If your website isn’t on the first page, it’s not SEO-optimized. Make sure that your website content is not only relevant to the audience, but also includes highly-researched keywords that align with your market. Building better backlinks from other highly-ranked sites can also help you improve your standing in search results organically.
Step 4: Ensure Fast Loading Speed
Website speed is a critical component of the user experience — Any page that takes longer than 3 seconds to load loses roughly half its traffic. According to Google, sites loading within 5 seconds experience 70% longer sessions and 35% lower bounce rates. Therefore, ensure that the load time of your website is as immediate as possible.
Step 5: Include Specific Call-To-Actions
Using a clear and attractive call to action (CTA) button improves the overall user experience. Action-oriented CTAs with large buttons and attractive colors and shapes are powerful tools for improving UX. Consider placing CTAs at prominent spots on the home page to deliver a better user experience and drive conversions.
SEO is an extremely deep and ever-evolving strategy. You need to continuously tweak, test, and alter your website to learn what works best. Mindfield’s team of experts can help you optimize your website to consistently deliver optimal results.
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