What’s the hype behind Instagram’s checkerboard grid?

15 August 2022 /

Rethinking Instagram’s Aesthetics: A Glimpse of the ‘Checkerboard’!

Instagram is an extremely visual platform. Having beautiful visual content to showcase your brand is a must. This is your opportunity to make a good first impression, introduce your brand, and get your message across.

Aesthetic Instagram feed requires meticulous visual planning. Lined up in rows of three, each post on Instagram is part of a bigger picture.

How to get a beautiful Instagram feed? The answer is simple: beautiful images and a stylish grid layout! Choosing a grid layout can help create a beautifully balanced feed and take your social media presence to new heights.


The importance of visual content to build an appealing Instagram grid

It’s about time you start building an attention-grabbing Instagram grid with your visual content. When users navigate to your profile to check your content, your grid is an opportunity to showcase who you are and what you do.

Our team recently adopted the checkerboard. This is the most popular grid layout for good reasons. It’s simple and easy to maintain. At MindField Digital, we’re alternating between two distinct colors – our signature blue and a neat white background – to create a cohesive look and give a sense of spaciousness and modernity.

Most Instagram profiles use this grid by posting a photo, then a quote, followed by a photo and another quote. This approach is one of the easiest and most time-efficient because the negative space in the quotes creates a calming effect and balances the busier lifestyle posts.

Undoubtedly, we’ve fallen in love with the checkerboard grid. However, there are many other creative options to plan your feed.

So, how can you spice up your Instagram grid using visual content?

  1. Rows: A grid layout using rows consists of three posts of related images. The photos per row must be related to each other in terms of color and visual aesthetic.
  2. Columns: Columns are like rows; the layout requires three images to create the vertical effect, making your entire feed look very organized.
  3. Diagonal: The diagonal Instagram grid layout has similar photos running from left to right, diagonally across your grid.
  4. Rainbow: The rainbow grid layout is super fun and all about color. The idea is to post three photos of the same color in a row, then move on to the next color.
  5. Puzzle: A puzzle grid is perhaps the most difficult layout to execute and maintain. Each post needs to be able to stand out in its own way while also fitting into the larger picture.

Other ideas could revolve around colors and themes, like grayscale, floral, pastel, monochromatic, white borders, and many more!

Long gone are the days of posting random photos that don’t go with the rest of your feed. If you want to impress your followers on Instagram, you need to have a well-curated and cohesive grid.

Whatever style you decide to go with and whichever theme you settle on, remember to keep it consistent and aesthetic. The aesthetics of the grid and the quality of the visual content should go hand in hand. So, make sure to have a fresh feed paired with a variety of well-crafted visual content that’s aligned with your brand identity and vision. Use hashtags, craft your captions, and add value to your followers on every post.

Content strategy and planning remain key to building a valuable and engaging Instagram profile. Optimize your presence to elevate your brand name and see results.