14 February 2023 /


In today’s ever-changing market, platforms continuously work to enhance their users’ experiences, making it hard to keep up with daily social media updates and emerging trends.

We’ve compiled the top 5 trends that will likely have the strongest impact on social media channels in 2023.

Let’s get into it!

Trend #1: AI is Infiltrating our Feed

More content from pages and people we don’t follow will start infiltrating our Facebook and Instagram feeds. For brands, this is an opportunity to expose their best-performing posts to more users.

Trend #2: BeReal is On the Rise

BeReal’s booming proves that social media users want more #nofilter moments on their feeds. Its popularity has caught the attention of TikTok and Instagram, which released their own clones of the dual camera feature.

Trend #3: SEO is Replacing Hashtags

People of every age group use social media to research brands. According to the data, using keyword-optimized captions instead of hashtags increases reach by 30%.

Trend #4: CGC is Overtaking UGC

Nowadays, businesses seek help from social media creators to reach their ideal audience. With TikTok and Instagram Reels growing in popularity, content creation now requires a set of skills, from technical acuity to entertainer-level charisma.

Trend #5: TikTok is Taking Over the World

Creators and brands alike are jumping head-first into short-form video content. TikTok not only inspired Instagram Reels and YouTube Shorts with its video format, but it also constantly releases updates and features to help businesses succeed.

As always, there’s a lot going on, and Twitter’s management shift adds a new level of unpredictability to the social media landscape. Therefore, as marketers, we must focus on forging solid relationships with our audience and creating meaningful experiences through a better understanding of online conversations and exploring the features that help us connect.

Knowing the ins and outs of social media is essential for the content’s success, but looking ahead and identifying rising trends is just as crucial to help you plan ahead for 2023!

Which trends are you excited to take advantage of in the new year?