MindField x Arab Ad Interview Highlights

Sharing our decade-long journey as a strategic hub anchored in the Saudi community, aligned with Vision 2023, and fortified by 14-year expertise and strategic alliances.
05 January 2024 /

How It All Started: The Story of MindField’s Saudi Journey

At a time when the world set sail towards the UAE, MindField swam against the current to reach the Kingdom of Saudi Arabia, a land of possibilities hungry for digital. Being among the first digital agencies to join the Saudi market, we established a solid foundation and sturdy presence that positioned the company at the forefront of the digital landscape.

The interview with Arab Ad unveils the trajectory of MindField in digital marketing, delving into its successful journey on Saudi soil and the obstacles, challenges, and unique narratives. Our Business Director, Layal Khodary, delves into the agency’s deep commitment to delivering integrated online marketing services, whether it’s content creation, social media management, website development, etc.


The Challenges of Navigating Digital Tides & Testing Marketing Waters

MindField now nestles in the heart of Saudi Arabia and breathes Saudi air!

As a Lebanese-born entity, we realized early on that the key to success is seamlessly blending into the Saudi community, which led us to tune our identity and embrace the local spirit. Otherwise, we would’ve failed to provide holistic digital services without investing in local talents. Moreover, back then, digital marketing was a relatively new medium; hence finding the right talent with the right expertise was a challenge in itself.

Surrounded by a tapestry of cultural differences and dialects, we had to understand the culture-rich habits and behaviors to optimize our ventures and practice our flexibility and agility to meet our clients’ rising expectations. Floundering to be in tune with the existing patterns, we would’ve lost a vital component to maintaining a competitive edge in a dynamic market.


A Marketing Agency’s Wildest Creative Dream

With big budgets come big opportunities!

As Layal discusses the challenges to feeding the growing appetite of the local market without compromising quality, we must remember that we are first and foremost in the business of people.
We aim to employ the fusion of digital knowledge and hands-on experience that has set up MindField for success and enabled our teams to meet high customer service standards and adopt customer-centric approaches.
Moreover, our integrated digital services, backed by data-driven insights, enhance our understanding of each of our clients’ needs and support our efforts to add value, bring the customer’s voice closer, and create better overall experiences.


Innovations in the Digital Marketing Scene

In a glimpse into the future of digital marketing, it has become evident that innovation is a pressing need in an ever-evolving world.

One of the focal points of the interview is how to leverage technology and data-driven analytics, optimize advertising campaigns, and deliver measurable results. Layal discusses the significance of relying on analytic tools and big data to maximize results, prompting comparisons between current and previous campaigns. The advancement in technology and digital marketing propels businesses to improve performance and tailor targeted and effective work plans.


Digital Trends and More

While our Business Director emphasizes the high demand for vertically produced content, she also underlines the on-ground content creation’s expensive requirements. In this context, “MindField Studio” challenges traditional production houses that require big budgets, consequently allowing brands to execute their day-to-day social content with cost-effective solutions.

Furthermore, MindField’s commitment to bridging the gap between the market’s escalating demands and available resources highlights the importance of harnessing the power of data analytics in addressing complex digital branding and keeping an eye on the competition and audience behavior for enhanced brand offerings.


Digital Marketing 2024 Forecast: MindField Digital, A Hub of Expertise

In the ever-evolving digital marketing realm, the AI wave makes it challenging to stay afloat. In the interview with Arab Ad, Layal shares insights into MindField’s groundbreaking ventures in building internal departments to focus on AI research and development and diversifying our service range to meet the clientele’s aspirations to shape the future.

Layal concluded the interview by perceiving MindField as an instigator of creativity that aims to contribute to the metamorphosis of the Saudi digital economy and gain recognition as a hub of digital expertise and a pioneer in the digital ecosystem.

Read the full interview here